Umami: Open Source Alternative to Google Analytics

Umami is a privacy-focused analytics platform with 20k+ GitHub stars — a Google Analytics alternative without cookies or personal data.

Compare Umami with Plausible and Fathom before you choose your stack.

Key features

Privacy-first

• No cookies or personal data
• GDPR and CCPA compliant
• Script under 2KB
• No cross-site tracking

Analytics

• Real-time visitor tracking
• Custom event tracking
• UTM parameter tracking
• Referrer and location data

Multi-site

• Multiple website management
• Shareable dashboards
• Date range comparison
• Goal tracking

Umami vs Google Analytics

	Umami	Google Analytics
License	MIT (open source)	Proprietary
Data residency	Self-hosted option	Vendor cloud
Privacy	No third-party tracking by default	Vendor analytics pipeline
Customization	SQL and plugin extensibility	Limited to product UI
Cost	Free tier + self-hosting	Usage-based SaaS

Choose Umami if you want open-source code, self-hosting options, and full control over your data and deployment.

Choose Google Analytics if you prefer a managed proprietary product with vendor support and minimal setup.

Browse more open-source alternatives to Google Analytics, or explore other tools in Analytics.

At a glance

License	MIT
Stack	TypeScript, Next.js
Self-hosted	Yes
Cloud	umami.is
Database	MySQL, PostgreSQL

Self-hosting

git clone https://github.com/umami-software/umami.git
cd umami
docker compose up -d

Requires PostgreSQL or MySQL.

FAQ

Is Umami a free alternative to Google Analytics?

Yes. Umami is open source under MIT. You can self-host it at no software cost — you only pay for infrastructure or optional managed services.

How does Umami compare to Google Analytics?

Umami gives you source code access, self-hosting, and data ownership. Google Analytics is a proprietary product focused on managed convenience. See the comparison table above for a side-by-side breakdown.

Can I self-host Umami?

Yes. Umami supports self-hosted deployment, which is a core reason teams choose it over Google Analytics. Check the Getting started or Self-hosting section for install commands.

Is Umami suitable for production?

Umami is actively maintained with a strong open-source community. Many teams run it in production as a Analytics alternative to Google Analytics. Review the At a glance table for license and stack details.

What are alternatives to Umami and Google Analytics?

Browse alternatives to Google Analytics for more open-source options, including tools compared to Plausible. Explore the full Analytics category for related projects.