Umami
Privacy-focused web analytics — simple, fast, no cookies.
MIT-licensed alternative to Google Analytics and Matomo. Real-time dashboard, event tracking, custom reports, and PostgreSQL/MySQL support.
Matomo
Open web analytics — full data ownership, GDPR-compliant.
GPL-3.0 alternative to Google Analytics with heatmaps, session recording, A/B testing, and tag manager. Self-host or matomo.cloud.
OpenPanel
Cookieless web and product analytics — self-hostable Mixpanel alternative.
AGPL-3.0 analytics with funnels, cohorts, session replay, and 16 SDKs. ClickHouse-powered queries, GDPR-compliant tracking, and identical cloud/self-hosted feature set.
Compare Google Analytics alternatives
Google Analytics is Google's free but proprietary web analytics platform. It's widely used, but the data collected through its cookies is sent to and processed on Google's servers, which still triggers GDPR consent requirements for many teams and gives you no control over where visitor data is stored.
Since these tools self-host your analytics data, check each one's dashboard depth (funnels, cohorts, event tracking) against what you actually use in Google Analytics before switching.
FAQ
Is there a free, open-source alternative to Google Analytics?
Yes. Umami, Matomo, and OpenPanel are all open source and self-hostable at no software cost.
What's the best open-source alternative to Google Analytics?
Pick Umami if you just need core pageview and traffic analytics. Pick Matomo if you need deeper features closer to Google Analytics' full feature set.
Do open-source analytics tools require cookie consent banners like Google Analytics?
Generally no. Umami and OpenPanel are cookieless by design, which typically avoids the GDPR cookie-consent requirements that Google Analytics triggers.
What are the top open-source alternatives to Google Analytics?
Browse all open-source alternatives to Google Analytics above, or explore the full Analytics & Data category for more options.