Matomo: Open Source Alternative to Google Analytics

Matomo is the leading open-source web analytics platform with 21k+ GitHub stars — a Google Analytics alternative with full data ownership.

Compare Matomo with Plausible and Adobe Analytics before you choose your stack.

Key features

Complete analytics

• Visitors, behavior, goals
• Ecommerce tracking
• Content interaction tracking
• Custom reports and dashboards

Advanced features

• Heatmaps and session recording
• A/B testing
• Tag manager
• Funnel analysis

Privacy & compliance

• GDPR consent management
• Data anonymization
• Cookie-free tracking option
• IP anonymization

Matomo vs Google Analytics

	Matomo	Google Analytics
License	GPL-3.0 (open source)	Proprietary
Data residency	Self-hosted option	Vendor cloud
Privacy	No third-party tracking by default	Vendor analytics pipeline
Customization	SQL and plugin extensibility	Limited to product UI
Cost	Free tier + self-hosting	Usage-based SaaS

Choose Matomo if you want open-source code, self-hosting options, and full control over your data and deployment.

Choose Google Analytics if you prefer a managed proprietary product with vendor support and minimal setup.

Browse more open-source alternatives to Google Analytics, or explore other tools in Analytics.

At a glance

License	GPL-3.0
Stack	PHP, TypeScript, React
Self-hosted	Yes
Cloud	matomo.cloud
Database	MySQL, PostgreSQL

Self-hosting

docker run -d -p 8080:80 matomo/matomo

Or use the web installer on any LAMP stack.

FAQ

Is Matomo a free alternative to Google Analytics?

Yes. Matomo is open source under GPL-3.0. You can self-host it at no software cost — you only pay for infrastructure or optional managed services.

How does Matomo compare to Google Analytics?

Matomo gives you source code access, self-hosting, and data ownership. Google Analytics is a proprietary product focused on managed convenience. See the comparison table above for a side-by-side breakdown.

Can I self-host Matomo?

Yes. Matomo supports self-hosted deployment, which is a core reason teams choose it over Google Analytics. Check the Getting started or Self-hosting section for install commands.

Is Matomo suitable for production?

Matomo is actively maintained with a strong open-source community. Many teams run it in production as a Analytics alternative to Google Analytics. Review the At a glance table for license and stack details.

What are alternatives to Matomo and Google Analytics?

Browse alternatives to Google Analytics for more open-source options, including tools compared to Plausible. Explore the full Analytics category for related projects.